What does 'up to' mean?
Wednesday 23 April 2008 13:19:54 by Andrew Ferguson
Is the phrase 'up to' in broadband advertising being missed or not understood by the consumer? Or are parts of the press embarking on a witch hunt?
When broadband providers advertise a product as 'up to 8Mbps' what they mean is:
- For ADSL/ADSL2+ based products your actual connection speed will vary based on factors including length of telephone line, state of wiring in the property and even time of day.
- For broadband products sold to consumers the networks beyond the local exchange/node are shared and as such you are not guaranteed to see downloads that hit the maximum speed, particularly during
the busy times of the night.
- Most products sold as up to 2Mbps are actually a fixed speed connection, so it is a case of you get a 2Mbps connection or nothing. The speed variation is just down to the shared nature of
consumer broadband.
This fairly simple message appears to have been lost and some sites are giving figures showing large percentages are not getting their promised speeds. It is not clear what this promise is though
- at sign-up was the customer promised a speed of 8Mbps with no qualification?
I question whether "up to 8Mbps" is an accurate term to use anyway. My issue with this term is that even if you connect at the highest rate possible (8Mbps) you will never get this speed when terminating onto the Internet
This is mainly due to the following constraints that are never pointed out to consumers:
1. You will never actually achieve anything more then 7150kbps due your BRAS profile
2. ADSL is a contended product, using shared bandwidth within BT's Network.
3. You ISP's network is contended as well to varing and unknown degrees