AOL until today was one of the most expensive ADSL providers in the UK, with todays price cut to £27.99 they are inline with other providers.
The timing of the price cut could hardly be better, with all the advertising BT is doing, AOL was rightly concerned about missing out on new custom or the loss of existing customers. AOL is not always to every ones liking, but to a great many people they offer precisely what people want. In particular free phone support is something that a lot of people enjoy having, even if just for peace of mind.
More details can be seen at The Register
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