BT Broadband has landed
Sunday 22 September 2002 10:46:00 by Andrew Ferguson

The new BT advertising campaign has started featuring a guide for prospective broadband users and a cute game to play and pass away the time. The much vaunted game and all the other info can be seen here.

The website is likely to channel most visitors to BT related ISPs. Why? Because users are directed at BT Retail and BT Openworld initially. BT Wholesale is where you have to go to be presented with a list of other providers. It is hard to envisage many consumers following the BT Wholesale path.

Now, there may be mention of what to do if you can't get Broadband in your area, but it is not prominent on the site at all - perhaps it is an unashamed push for new Broadband users in enabled areas, rather than a dual purpose campaign.