Traditionally in the broadband market the gamers are those that eat up any improvements in their broadband connectivity, and while the basic needs for most FPS style games has not changed much in over a decade, i.e. maintain reliable consistent low latency bandwidth of just 6 to 10 Kbps (Kilo bits per second) for both download and upload the rise of side-casting via Twitch has pushed the upload requirements, i.e. people now stream live video of their game play with commentary or more commonly use voice to communicate with other players in team based games.
Virgin Media is attempting to corner some of this market with a new 200 Mbps download and 20 Mbps upload Gamer product, that commands a £5 a month premium over the existing VIVID 200 service. The new Gamer service gives you 20 Mbps upload versus 12 Mbps upload and also the traffic management that would hit the upload side particularly is not present on the service - there are no tweaks that we are aware of that will improve jitter or latency (unless this was caused by you saturating the upload side of your previous package). This means the package is not for your everyday Battlefield 1 player, but those who play with voice and broadcast their game play and maybe there is more than one player in the home, so was running into the upload traffic management of the previous top tier package.
The launch coincides with a raft of price and package name changes that are reflected in our Virgin Media listing where voice line rental is now £19/m, 18 month contracts apply to most bundles and and the service set-up fee is £14.99.