For those close enough to the cabinet get benefit from the faster up to 76 Mbps VDSL2 (FTTC) services there used to be little price competition, but the revamp and launch of Sky Fibre Max over at BSkyB has produced a 12 month price offer already. The up to 76 Mbps download and up to 19 Mbps upload service is available for £15/m for 12 months plus the usual voice line rental at £17.40/m on a 12 month contract (there is the £9.95 router delivery charge to pay too).
If you stay with Sky after the 12 months on the same product the broadband price rises to £25/m. Ordering is done over the phone, we presume so that Sky can ensure that no false speed expectations are set, as in people ordering the service when the estimates for the line suggest that the up to 38 Mbps product would be the better option.
Sky currently only has around 7% of its FTTC customers on an up to 76 Mbps service according to our data compared to around 25% of BT Consumer FTTC users, so there is plenty of scope for growth in this customer base.