For those who cannot get a fibre based service or don't need the extra speed it usually brings and are thus sticking to an ADSL2+ based service, the LLU ADSL2+ service from Sky for those new customers who join the provider without taking Sky TV just got a lot cheaper.
Sky Broadband Unlimited is available for free for 12 months, by paying the £9.95 Sky Hub delivery fee and then voice line rental at £17.40/month for the 12 month contract term. The bonus is that if you sign-up online you will also qualify for a £75 Prepaid MasterCard, which gives an effective first year cost of £143.75 or the equivalent of £11.98 per month.
The ADSL2+ service if you remain after the 12 month minimum term will cost £10/month plus the £17.40/month line rental. The line rental package does not include any inclusive calls.