One of the many complaints since rate adaptive DSL products appeared on the market globally is 'why should I pay the same price as someone getting a lot faster?' Well a new trial Openreach is set to trial whether people are willing to pay a little more to get a better speed than now but not get the full speed benefits of VDSL2.
The trial is set to run from June to December 2016 is based around an 18 Mbps download and 2 Mbps upload connection speed profile and will only be made available on lines and cabinets that Openreach profiles as offering a slow ADSL service. In short it will provide a cost effective way for those who want to stream SD and HD video but without the full £10 to £20/month premium that the standard pricing of VDSL2 commands. The trial is looking at an annual price of £48+VAT (£4/m + VAT), and lines signed up during the trial will continue with this price point even after the trial ends.
No idea which retail providers are taking part yet, and no detail on which cabinets are involved though providers should be finding out very soon according to the briefing.
Whether the 18/2 service will remain up for sale after December 2016 will clearly depend on the demand during the trial, but as a way of increasing take-up in areas where cost of service has been a key decision driver for people it should help drive take-up. With the continuing focus on people only paying for what they receive if Openreach was to shift to a full-time portfolio of 18/2, 40/2, 40/10, 55/10 and 80/20 products this would go a long way to addressing complaints from those who feel they are paying over the odds while not seeing the advertised speed.