The BT Infinity 1 service is changing, for new customers signing up the product will utilise the new 55/10 VDSL2 profile from Openreach. This means customers will potentially have up to 52 Mbps downloads and up to 9.5 Mbps upload speeds.
Existing customers will be able to swap from their existing up to 38 Mbps service, but this will involve re-contracting and it should be pointed out that the up to 52 Mbps will only be worth upgrading to, if you are already seeing the maximum connection speed from the existing service.
The new entry level speed point means that as people join or upgrade we should see the average speeds for BT FTTC services rise and in the advertising battle that can be all important. Another reason for the shift is that with the 52 Mbps service the product specification is more inline with the requirements of live streaming BT Sport in UltraHD - live UHD streaming is generally more demanding that pre-recorded material.
"Our research has shown that it’s what you can actually do with your broadband that matters most to consumers. We want to give them a faster speed as standard so that everyone in a household can be online at the same time and still enjoy watching their favourite YouTube or HD content without buffering or bickering over whose turn it is.The new, faster BT Infinity 1 service is about giving consumers a premium broadband experience as standard, allowing them to enjoy all the digital world has to offer."David McDonald, director of broadband, TV and sport bundles, BT Consumer
The 55/10 service is available to other providers on the same terms from Openreach, so if it does prove popular we can expect to see more providers switching their entry level service to this tier.
The offers on the BT Infinity 1 service have just finished with their latest round of BT Reward Cards, so the Unlimited Infinity 1 service is £12.50/m + £17.99/m line rental for the 12 month contract period (price from month 13 is £25/m + £17.99/m line rental).