BT Wholesale to spend money - shocker.
Monday 22 July 2002 09:30:00 by
has run the news this morning that BT Wholesale has a multi-million pound markerting budget and it is willing to spend it to
promote the registration scheme.
We aluded to this around 5 days ago with the news that BT Wholesale would advertise once the tracker system was seen to settle down and be bug free. The delay is frustrating but makes sense if you
are going to spend money advertising. The budget is in the low millions, which looks like it will be used to raise awareness of broadband with SMEs, educate about the tracker and subsidise ISP
advertising campaigns like in the past.