The previous wave of Sainsbury's Gift Cards finished over night and the new set are the same value of £75 for new customers ordering an ADSL/ADSL2+ service, but if ordering Infinity (FTTC/FTTH) the value has increased to £125, this burst runs until the end of 7th October 2015.
The price of the unlimited services has dropped too for the duration of the 12 month contract terms, down to £5 per month for standard broadband and £10 per month on the Infinity 1 service. The price offers run for a longer period expiring on 22nd October 2015.
The knock on effect price wise means you can now get Unlimited Infinity 1 with a full spec YouView PVR for £17.50 per month for 12 months.
The standard requirement for voice line rental applies with a price of £17.99 per month, or you can pay it annually at the equivalent of £16.19 per month.
The bad news is that the BT Mobile SIM deals have lost their assorted gift card choices and those buying the broadband and mobile SIM combined packages are not eligible for the Sainsbury's Gift Cards currently, though there appears to be nothing stopping new customers ordering a broadband package with the gift card and then buying a SIM deal once they are up and running with the fixed line broadband.