We have just learnt that voice line rental costs at TalkTalk are increasing and will be updating our package listings accordingly.
The new line rental price is a full £1 per month more than previously, so will be £17.70 for new customers and if the price rise affects any existing customers they should receive a letter informing them of the price change and the option to exit any contract penalty free as per Ofcom rules. Line rental saver where you pay for 12 months in advance is also changing, it will be an annual cost of £191.16 now, equivalent to £15.93 per month.
Update 12:50 While updating the line rental changes that TalkTalk informed us about we noticed that the standard price of Simply Broadband is increasing from £5 per month to £7.50 per month, this will have a knock on effect for their FTTC products too.
The rise coming so soon after the BT Retail price rise to £17.99 per month will set people questioning even more whether broadband costs are being subsidised by the voice line rental element, particularly as the core MPF or WLR costs have not altered by anything like this amount. The theory that people are exploiting their call bundles does not hold water with TalkTalk, since their Simply Broadband (ADSL2+) product does not come with any inclusive calls.
The York UFO product was price matched to the Simply Broadband service even though it is a LOT faster, interestingly the UFO service appears to have remained at the same monthly price of £21.70 which makes it substantially cheaper than the standard priced Simply Broadband with line rental at £25.20.
With so many providers appearing to play the game of price matching BT Retail or slightly under cutting them, those who do have multiple provider options may find themselves changing provider every few months to keep up with the cheapest deal. We wonder how long now before Sky increase from £16.40 to £17.40 per month.