Vodafone re-entered the fixed line broadband market back in June 2015 and has three packages available to existing Vodafone mobile customers (price will be £5 per month more expensive once eventually available to non Vodafone mobile customers). After a three month soft launch period the operator has now started the rapid roll-out across the UK.
"Available at speeds up to 76 Mbps, Vodafone’s nationwide fibre optic, business-grade network reaches exchanges which pass around 22 million premises across the UK. Combined with the plug-and-play Vodafone router, the service delivers speed, reliability, unlimited data and cutting-edge features which let customers share, stream and shop to their hearts’ content."Vodafone on roll-out
The 22 million premises is referring to the footprint of the Openreach GEA-FTTC network which underpins the up to 38 Mbps and up to 76 Mbps products. The ADSL2+ service is based on what was the old C&W LLU network with various updates and expansions, hence their description of a 'nationwide fibre optic, business-grade network reaches exchanges', which is pretty much what Sky and TalkTalk have already.
The difference Vodafone appear to be offering is a more tightly integrated control of the Vodafone router to do things like boost wireless speeds by adjusting QoS parameters for a single wireless device, better control over time limits for parents and guest Wi-Fi network support. Most of these functions appear is a variety of broadband routers, but by creating a mobile based app it should make it easier for people to exploit the features.
The promise of an easy switching service would be more appealing if Ofcom had not changed the rules in June, so now it is the case that pretty much every migration should only ever need you to contact your new provider.
One downside in a digital world is that it says you can sign-up online but this appears to really be a registration of interest form, rather than a full sign-up system.
If Vodafone wants to play with the big operators there is a steep hill to climb to gain the a couple of million customers to be considered a big player.