Last week saw the BPI extol the sheer volume of music streaming in the UK with data from the Official Charts Company showing that over 500 million music streams have been streamed for the first time in a single week and Ed Sheeran is the most streamed artist.
The launch of Apple Music might boost that some more, but the launch of Amazon Prime Music as part Amazon Prime membership means another large boost right in time for the school holiday season.
Amazon Prime started life as an unlimited one-day deliver option on Amazon.co.uk but now encompasses Prime Instant Video, unlimited photo storage, 500,000 ebooks and now streaming access to 1 million music tracks. A 30 day free trial of Prime is available, with the annual price charged in a single £79 transaction once the free trial ends.
Streaming is supported across a range of devices, from the Fire TV, Fire Phone, Fire Tablets, android and iOS devices, Prime Music apps for PC or Mac, in a web browser and Sonos devices.
While music streaming may not use the same large data rates as video streaming, streaming music for 8 hours will still consume around 1GB of data, video streaming for that length of time might use 10GB to 30GB of data. For fixed line broadband where the major players all have unlimited usage allowances this is of little concern, but people will need to wary of enjoying music on the bus or train and using their monthly mobile allowance in the first couple of days of each month.