PlusNet is bucking the inflation trend and is putting up voice line rental to £16.99 per month, which means it will match BT and Virgin Media. A note in the providers price guide details the price rises which kick in on 2nd September 2015. The changes largely affect the voice side of things.
Following the Ofcom rules those affected should receive notification over the next few weeks to notify them of the price changes and already on our forums we are seeing people planning to renew their line rental saver ahead of the changes to make the most of the current price.
The baseline WLR product has actually gone down in price this year by 13p and now PlusNet line rental is more expensive than Sky and TalkTalk (TalkTalk recently put up the price of its broadband products rather then line rental). The new switching rules have so far not generated much noise, but with migrating away not needing you to contact the old provider customers unhappy with price rises may be lost more easily with the new rules.
The convergence of all the voice products (apart from a handful of smaller operators) to almost the same price point suggests that competition is not working very well and if the single order GEA-FTTC service appears that mergers basic copper maintenance costs into the FTTC rental price eventually appears it may prove popular with those who now don't use the voice line, price sensitivity is such that even if just £2 a month cheaper it could prove popular.
Whether others will jump on the line rental band wagon is a big unknown, often it is BT Retail that sets the lead and everyone else then can safely increase theirs while still claiming to be cheaper than BT in any marketing.