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Launch of Vodafone Connect to existing Vodafone customers in parts of UK
Wednesday 10 June 2015 09:50:05 by Andrew Ferguson

Vodafone has launched its home broadband service and it will initially only be available to Vodafone UK customers in Manchester, Berkshire, parts of Hampshire, Surrey and then Essex, Hertfordshire and Yorkshire in a few weeks.

One presumes the geographical roll-out is to help manage demand to ensure a good quality of service is delivered, but may also be influenced by the areas where they have their LLU network and a good sized backhaul capability. We may learn more later today in a briefing call.

Existing Vodafone mobile customers get a £5 discount on the fixed line broadband products, and prices are further reduced by a half price offer for 12 months. Voice line rental via Vodafone is a requirement and is priced at £16.99 and all three broadband products carry an 18 month contract, a line rental saver options is available that saves 20% on line rental. Packages include free evening and weekend calls and free F-Secure SAFE package for 6 months for 5 devices

  • ADSL (up to 17 Mbps) unlimited data - £5 per month for Vodafone customers, £2.50 per month for the first 12 months. £10 per month once available to non Vodafone customers.
  • Fibre up to 38 Mbps FTTC unlimited data - £15 per month, £7.50 in the first 12 months. £20 per month for non Vodafone customers. No information provided on upload speeds.
  • Fibre up to 76 Mbps FTTC unlimited data - £20 per month, £10 in the first 12 months. £25 per month for non Vodafone customers.

In the tough competitive market, with various free for six month or even 12 month offers, the pricing looks fairly normal and may struggle to attract new people to Vodafone, but may work as a retention tool. Unfortunately this is the path that Orange/EE took with its Home Broadband service and they never broke into the league of the major players, so a lot will depend on what special offers Vodafone can come up with.

The wireless modem supplied with the service supports 802.11ac, vectoring and beam forming to improve signal reception in the home if your other devices also support it. The ability to boost as in give priority to a specific device on the wireless network is an interesting which when paired with the router control app that runs on mobiles is a little different, but time will tell if this appeals to the average household.

The launch to non Vodafone customers is expected later in the year, but oddly existing Vodafone customers can only buy the service over the phone in one of the 500 Vodafone stores. Online ordering is expected to become available soon, but launching without that facility may hamper the product.

When reading the press release there was a small moment of excitement as it mentioned ultrafast broadband, but unfortunately it appears that the marketing people have decided to morph ultrafast to mean the up to 76 Mbps product. The generally accepted definition of ultrafast is a broadband service offering downloads faster than 100 Mbps, hopefully as Vodafone get to grips with the world of fixed line broadband they will adapt.

Update 11:40am Some further detail the service is confirmed as based on Openreach GEA-FTTC (no plans to use GEA-FTTP) and fibre backhaul in place at 1,000 exchanges covering some 20,000,000 premises extending to 22,000,000 later this year. The up to 38 Mbps FTTC service has been confirmed as based on the Openreach GEA-FTTC 40/10 product, so offering up to 9.5 Mbps uploads. Oddly the beam forming feature was referred to as being controlled manually via the mobile phone app so people can eliminate Wi-Fi not-spots in the home, hopefully this is something you can just configure once.

Comments

Posted by Apilar about 1 year ago
Will I be able to use my own router?
Posted by generallee94 about 1 year ago
Doesn't really appeal to me as being a big hit but as mentioned may be a perk for some of their existing mobile customers.

These days I can honestly say that I don't know of anybody using Vodafone and those that did have switched in recent years due to unreliable service, their only good point is that they're better than O2 (According to Rootmetrics) ... but only just

I'm more interested in what's being discussed with Virgin Media as rumours for some time now have suggested that Vodafone will takeover Virgin Media
Posted by NJSS about 1 year ago
More information on geographical area would help.

I would be keen to get Fibre up to 76 Mbps FTTC & unlimited data as would a number of my neighbours in Catherington PO8 0T..

Posted by hungerdunger about 1 year ago
I signed up to their original "Vodafone at Home" service several years ago. It was never marketed properly, went into decline and was eventually passed over to Plusnet. Hopefully this time around they will get their act together, but I have no intention of going back to them.
Posted by AngeOuDiable about 1 year ago
I've decided to take a punt, having been very happy with Vodafone's previous service. Just installed today, so early days. Opted for 76 Mbps, although speed tests in the first few hours only reaching 38Mbps.
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