Encouraging take-up of the fibre based services that are becoming available to an extra 45,000 to 50,000 homes per week across the UK is an interesting marketing exercise and Sky believes that introducing a usage capped service at just £10/month will encourage more people to sign up.
The usage limit is 25 GB per month, and we are assuming at this time that both download and uploads are included in the cap. Service is an 18 month contract and a £30 activation fee and £6.95 delivery fee apply, and the usual voice line rental at £16.40 per month.
The press release makes a comparison with the BT Infinity 1 20GB service, which the Sky service should match in terms of speeds since it is based on the same GEA-FTTC connection (i.e. up to 38 Mbps downloads and up to 9.5 Mbps uploads).
We know that capped products will appeal to those who are on a tight budget, but 25 GB of data is only 5 Netflix movies if you subscribe to their HD service, the NOW TV service uses slightly less data around 2 to 3GB per film. So unless your video streaming is fairly limited and your online gaming habit does not involve buying games as digital downloads then you might manage, i.e. good old fashioned web browsing will be fine, but then that raises the question why pay for the premium for a fibre based service?
Update 12:30 We have had a reply to our questions, which indicate that if you exceed the 25 GB cap you will be notified and if you exceed the cap twice in six months you are automatically upgraded to Sky Fibre Unlimited (£20/month). The usage allowance counts both downloads and uploads towards the 25GB limit and finally if you want to voluntarily upgrade to a faster service or the unlimited products this is possible within the minimum term.