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Vodafone coming back to consumer fixed broadband market
Wednesday 12 November 2014 10:06:17 by Andrew Ferguson

So Vodafone is looking to return to the consumer fixed line broadband market. Our understanding is that this is not a roll-out of its own fibre network as has happened in some parts of Europe but rather buying into the wholesale platform run by Openreach for its GEA services. The multi-cast functionality make the platform particularly attractive for TV propositions.

Vodafone is far from new to the UK broadband market and owns the C&W LLU network which does not get anywhere close to the 96% coverage of UK households that TalkTalk for example enjoy, and is the platform over which Demon operate. Demon oddly for an ISP that led the race to broadband at one point is still only selling ADSL2+ based services too.

If Vodafone can rapidly breach the magic one million customer mark they may succeed, but they need something very special or free to do that in the current market.

The EE TV service got people excited for a while but eagle eyed users on our forums appear to have spotted the flaw for those thinking the new EE TV box would be a great FreeView box and tempt them to sign-up to EE broadband. The EE TV service is only available to those who have a consumer EE, T-Mobile or Orange pay monthly or PAYG mobile plan and take the fixed line broadband with telephone line.

Comments

Posted by zyborg47 over 2 years ago
Need to sort out their mobile network first before they muck around with other services.
Posted by hungerdunger over 2 years ago
Is this going to be similar to their old Vodafone at Home? I signed up to that soon after launch but for reasons best known to themselves failed to promote it, and I've yet to find anyone else who signed up to it.

The only legacy for me, even though they passed me on to Plusnet eventually, is that I'm stuck with an absurdly long email address (myname@vodafoneemail.co.uk). Hopefully they'll come up with something snappier next time around.
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