So Vodafone is looking to return to the consumer fixed line broadband market. Our understanding is that this is not a roll-out of its own fibre network as has happened in some parts of Europe but rather buying into the wholesale platform run by Openreach for its GEA services. The multi-cast functionality make the platform particularly attractive for TV propositions.
Vodafone is far from new to the UK broadband market and owns the C&W LLU network which does not get anywhere close to the 96% coverage of UK households that TalkTalk for example enjoy, and is the platform over which Demon operate. Demon oddly for an ISP that led the race to broadband at one point is still only selling ADSL2+ based services too.
If Vodafone can rapidly breach the magic one million customer mark they may succeed, but they need something very special or free to do that in the current market.
The EE TV service got people excited for a while but eagle eyed users on our forums appear to have spotted the flaw for those thinking the new EE TV box would be a great FreeView box and tempt them to sign-up to EE broadband. The EE TV service is only available to those who have a consumer EE, T-Mobile or Orange pay monthly or PAYG mobile plan and take the fixed line broadband with telephone line.