We first ran a poll to look at what people wanted from a broadband Universal Service Commitment some five years ago and the results from the 2014 poll are in.
The 2014 results show some increase in the number picking 50 Mbps as their target speed for the USC, which suggests that for next year we should consider adding some more intermediate speed points to get a better feel whether its a gradual shift, or people are really wanting and needing 50 Mbps as a matter of course.
The poll results show what broadband campaigners have been saying for a long time, that the current 2 Mbps USC that is set to be delivered by 2015 or 2017 depending what day of the week it is, is out of date and unlikely to satisfy the public. The fact that people have voted for something in the 20 Mbps area is possibly because once you can stream two or three HD videos most households are happy with the speed of their broadband. A basic 2 Mbps service should run some limited video streaming and be sufficient to pay our tax bills and file any Government paperwork.
The responses to the two supplementary questions show little variation from year to year too. The continuing pressure from TalkTalk to see the wholesale cost of Openreach GEA-FTTC reduced has some support with very few people it seems willing to pay the highest prices to double their speeds. The number willing to change provider to chase guaranteed speeds is encouraging and suggests there is scope for a provider to win market share by providing what people want speed wise if the price is right.
We do not believe there is any chance the Government is going to change the 2 Mbps USC, the public policy steam roller is trundling along with the main focus on the superfast broadband coverage targets and some experiments to see how much it will cost to get superfast to the final 5% and thus tick the EU Digital Agenda box of 30 Mbps for all by 2020.
If demand for broadband speeds continues to grow as some predict it might be interesting in 2020, since we should all have connections perfectly capable of sending off our tax forms and paying congestion charges and the local economies will have largely benefited from the predicted boosts to the economy faster broadband brings, thus spending more may bring little benefit in terms of economic growth. Will there be the stomach for public money to be spent on improving broadband further once again, or will we be left facing the whims of the commercial market, that in Europe has many cities with vastly higher speeds than the UK is planning to provide.