BBC, Channel 4 and ITV may be spending £100m to create a YouView killer now that they feel left out of the platform after its popularity as a 'free' device via TalkTalk and BT, but the battle for the last spare HDMI connector on our TV's is far from done and dusted.
The catch-up service for ITV is a late joiner to the Roku platform and is set to offer 30 days of catch-up content from across the portfolio of ITV channels (ITV, ITV2, ITV3, ITV4 and CITV). The Roku streaming devices start at £36.95 on Amazon with more expensive boxes adding 1080p to the standard 720p resolution and an Ethernet port for those where WiFi access is difficult.
The addition of the ITV Player means all the main TV channels are available on the platform. No sign yet of the ITV Player on the NOW TV boxes but it is on the way which are a slightly limited copy of the entry level Roku devices subsidised by Sky.