PCCW has been on the UK wireless broadband scene for some years and its latest venture has now launched and can be talked about now the news embargo has been lifted.
Relish is the name of the new venture and it will provide a fixed wireless broadband service to homes and businesses in central London. Pricing starts at £20 per month for an unlimited residential service and £25 per month for business use.
The service requires no engineer visits to install and offers speeds up to 65 Mbps, utilising a Huawei router to connect you to the wireless network and allow you to connect devices via local Wi-Fi or an Ethernet cable. Their site claims next working day delivery of the service if you order before 4pm Monday to Friday.
"Central London is home to some of the world’s most talented and busy people, who have to suffer long delays in getting their broadband service set up and pay a ‘landline tax’ for a service they often don’t need. Relish wants to give Londoners the broadband they deserve – and will shake up the market with a fair and transparent service that meets the digital demands of modern Londoners."Nicholas James, CEO UK Broadband
UK Broadband are the operators of the Relish brand and they are clearly capitalising on the simplicity of the service, i.e. just plug in the router once you receive it and off you go. Two contract options exist for consumers, a 1 month rolling contract where you pay £50 for the router, or a 12 month contract where the router is free. For those living in central London outside the cable or openreach fibre based footprint this new service is likely to be well received and we suspect a large number of the people buying it will be those who live in rented accommodation and are moving every six or nine months and traditional fixed line contracts do no work very well.
Through a deal with one of the mobile networks, people can also add a mobile broadband hub to give them Internet access when away from home, the home service with 5GB of mobile usage works out at £35 per month and £15 up front cost, i.e. £15 extra per month for the mobile data.
It seems a little strange after the previous retail efforts from UK Broadband to see the service launch in central London first, the older network in Swindon promised lots but never seemed to really deliver. We hope that this new service will carve a niche and allow UK Broadband to revisit its older networks to re-invigorate them.