Virgin Media may have gained 6,000 customers from the acquisition of SmallWorld in the last quarter but the growth in its cable broadband sector exceeds this. In the first quarter of 2014 Virgin Media added 21,200 new cable customers, but its cable broadband exceeded this with 40,100 new customers to give it 4,415,800 connections on its DOCSIS network.
The total for Internet subscriptions at Virgin Media is 4,536,200 which includes 120,400 ADSL customers on the old Virgin Media National service, which if rumours are true is up for sale, certainly the continued deprecation of the old ADSL service in the results suggests a desire for finding a purchaser for the service that is actually ran by Cable and Wireless.
Some 3.4 million Virgin Media cable broadband customers (77%) are on a 30 Mbps or faster service and a third subscribe to a 60 Mbps or higher service. These figures are set to all change once the next round of speed upgrades has finished, as things stand new customers can only choose from a 50 Mbps, 100 Mbps or 152 Mbps set of products and going by the speeds Liberty Global sell in other countries we can only expect to see more speed upgrades in subsequent years.