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Rights problems lead to ASA upholding complaints about adverts
Wednesday 23 April 2014 10:25:07 by Andrew Ferguson

A slightly unusual week with two catch-up TV services that work over your broadband connection being called to answer in the head teachers office this week. Both TalkTalk who operate the Essentials TV and Plus TV services and Sky with its NOW TV service have had complaints upheld about them by the ASA.

The ruling against NOW TV was because of gaps in the schedule for the Live TV channels where shows such as the Simpsons and Futurama were not available due to licensing restrictions. The adverts tried to convey information that not all content was available but at the same time suggested all Sky 1 content was available which the ASA concluded was misleading.

The complaints against TalkTalk focused on whether all the content on the catch-up services was available. The adverts had made it sufficiently clear that catch-up was only available on limited channels but because some content was missing from services that ad was deemed as misleading.

The limited availability and licensing agreements with exclusives and other time limited deals between content creators and delivery platforms are probably the biggest problem for people looking to buy a film subscription service. It looks possible that in a few years time, we will rather than buy large bundles of channels all have multiple subscriptions.


Posted by cyberdoyle over 3 years ago
With a fit for purpose connection to the internet people would be able to choose what they want to watch instead of being made to buy 'services' from ISPs.
Shame the ASA can't sort out the difference between copper and 'fibre broadband'. That is the sort of advertising they should be fixing. It isn't fibre broadband if it comes through a phone line. Dial up and adsl comes from FTTC too if you're on a long line. Is it fibre dial up now then?
Posted by WWWombat over 3 years ago
Forgotten to take the medication again, CD?

A perfectly good story on an ASA ruling, and limited content licensing, and you have to add a rant about the meaning of fibre broadband?
Posted by comnut over 3 years ago
'a phone line' is to vague!! :) the virgin media phone line , tv, and broadband comes through the same FTTC and high frequency coax (satellite cable) to the home...

I dunno how BT+SKY does it?? separate phone line using the old telephone wire, and then separate fibre??
My friend just moved to a new house in hanworth, and got only 1Mbps, due to the nearest exchange being 3 Km away! Sky did offer him 20Mbps fibre though, from the SAME exchange!! :)
Posted by comnut over 3 years ago
yes, the salesmen are re-inventing the definitions of things again!!!
BT are utterly hopeless at supporting and selling their stuff, but Sky do an excellent job, when they take over those same lines!! LOL :)
Posted by Terranova over 3 years ago
@comnut Fibre ie FTTC is fibre all the way from the exchange to the fibre cab that you would be connected to in the street where ever that would be in your area, then it uses the same copper line that your phone and or adsl would use to the home, for fibre it's not the distance to the exchange that matters but where your fibre cab is that determines the speed.
Posted by Joppy over 3 years ago
Licensing is a big problem which leaves gaps in many online services. Try streaming to a mobile phone or tablet from a subscription you have if the phone is rooted or has a HDMI out connection.

The ridiculous licencing laws make many pirate content that they should be able to get legally through their subscription.
Posted by comnut over 3 years ago
Terranova: so that would be why Virginmedia can go 150Mbps and beyond(yes that is your PC D/L speed!) - it uses GHz coax from the cabinet to your home.. :)
Posted by herdwick over 3 years ago
CD's trying to hide the absence of inclusive services in her £30/month charge.
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