Amazon has offered Prime Instant Video in the United States for sometime, but as millions were happy and safe with the LoveFilm name they have only slowly being encouraging people to link their Amazon and LoveFilm accounts. Today sees that all change, with the announcement that Prime Instant Video will be coming to the UK and while content will be no different to LoveFilm those who subscribe to the Prime (free one-day delivery option) on amazon.co.uk will get free access.
A special offer is running until February 26th, where you can sign up for a one month free trial of Prime with a £49 cost at the end of the free month, which also includes access to the Kindle Owners Lending Library and Prime Instant Video. After 26th February the annual fee for prime will increase to £79 per year.
For current subscribers to LoveFilm at £5.99 if happy to pay for a years service in advance the £49 deal makes sense, particularly if you also order the odd thing from Amazon. For those Prime customers who have no interest in film streaming, when they next renew their Prime service the price will rise from £49 to £79. Prime Instant Video as well as offering a library of films to stream, will also be offering more recent films to rent.