BT TV has offered a movie rental service for a while now and has now gone one step further allowing customers to pay a one off fee to then be able to stream the purchased film or box-set for as long as they retain a BT TV service.
"We are delighted to have reached this agreement with 20th Century Fox Home Entertainment and Sony Pictures Home Entertainment.
The new service gives you even more choice. You can buy the latest blockbusters and they’re yours to keep forever. And you can watch them as many times as you like."Alex Green, director of BT TV
Apparently the BT Box Office section has the latest films before NOW TV, LOVEFiLM Instant and Netflix and a catalogue of more than 600 films, with some films available the day of their cinema release via an agreement with Curzon Home Cinema.
The OTT services like Netflix have proved popular because of their low price, so it remains to be seen how many people are willing to spend £8.99 and upwards for HD content (£5.99 for SD) with the freedom to stream it when they want. BT TV is not the first to offer digital downloads, but services like Google Play and iTunes do allow you to buy and download the content and thus watch it in glorious HD even if your broadband is too slow for that.
Blinkbox and services like wuaki.tv are the more natural competition to this new BT TV service, but without the tie-in to your broadband provider they are likely to have a wider and more casual appeal.
With all these digital services, is anyone buying DVD and Blu-rays anymore?