Sunday the 5th of January was the last day of the holidays for many, but for Virgin Media, it has been their busiest ever day in terms of network traffic. The company saw a peak of 1.67Tbps of data flowing through their network. The peak came in the hours of 8pm and 9pm on the 5th January, with over 11.55 Petabytes of data delivered to customers in the whole 24hour period.
This breaks new records for Virgin, with the peak coming in at around 60% higher than last year. New Years day was also high, but not the record breaker - 1.62Tbps of traffic with around 11 Petabytes of data delivered to customers. Christmas Day saw a 55% increase across the day compared to 2012, with traffic peaking at 1.2Tbps at 9pm (58% higher than last year). Down on the London Underground, where Virgin run a Wi-Fi network which is free for many to access through their Virgin subscription or mobile contract, 1:04am was the busiest period of usage, with over 80,000 people getting online underground.
Likely culprits for the traffic peak are consumers getting online with their latest gadgets that they received for Christmas, such as smart TV's tablets and consoles. After a few days of setting up and bedding in, many people are now in full swing, using their new devices confidently, causing large increases of traffic to broadband networks. Also the increase in higher speed products at Virgin will mean that more people have access to faster services.
These large increases in traffic year-on-year show just how much the core networks of broadband ISPs needs to continually grow to keep up with demand for the bandwidth thirsty consumers.