Virgin Media some years ago toyed with the idea of pushing an IPTV solution outside its cable (FTTN) network using ADSL/ADSL2+ services and really since that project did not materialise the clock was ticking for the national ADSL network the operator provides.
Some weeks ago when doing a periodic check of our provider listings we were not able to spot an area of the UK were the ADSL2+ service could be ordered and now ISPreview appears to have got official confirmation that the cable provider is to stop selling its National Broadband service. The service has utilised the C&W LLU network (who are owned by Vodafone) for some time and the BT Wholesale network outside the C&W footprint.
Existing customers of whom there are around 168,600 will continue to be provided with support and service, but we would expect a fairly rapid exit of people particularly once faster options become more widely available.
There has been chatter about a FTTC deployment by Virgin Media actually buying a GEA-FTTC service from Openreach, but the purchase by Liberty Global earlier in 2013 appears to have put paid to that expansion avenue, and we suspect the closure of the National network is another move by Liberty Global to make Virgin Media focus on its core DOCSIS fibre/coax network, which in theory with its fixed connection speeds should be able to fend off any competition from VDSL2 based services if enough investment is made to ensure peak time speeds and gaming performance please people.
The Virgin Media website for the national products does not appear to have updated yet to indicate the closure, but on checking an addresses coverage you are subsequently directed to a comparison website.