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Netflix lands on Virgin Media TiVo set-top box
Tuesday 10 September 2013 15:29:21 by Andrew Ferguson

Virgin Media has been relatively quiet on the broadband innovation side, but it has not rolled over and died, the recent agreement to bring BT Sport to its cable TV customers has been followed up with the signing of a deal that will bring the Netflix app to the TiVo set-top box.

Now many will say, what is the big deal, you can get Netflix on a number of devices already such as the Xbox 360, the difference with it being a native app on the TiVo is that it will have access to the broadband bandwidth specifically reserved for the TiVo that is independent of the cable customers broadband connection.

Virgin Media already has an extensive range of catch-up and on-demand content, through its own libraries and Picture Box for example. Existing Netflix customers will be able to use their existing login details, or people can sign-up via the app, levering the Netflix experience to those who have not embraced the second screen viewing habit. As things stand the app has not rolled out to all TiVo boxes, but is part of a 40,000 household pilot and once the pilot completes full roll-out will be later this year.

As the net neutrality debate grows larger it will be interesting to see how legislators handle scenarios like this that involve IP based delivery on a dedicated channel, which in theory gives Netflix an advantage compared other streaming services that are using the public facing broadband connection. Slightly different but still within the 'every IP application should be treated equally' debate could also be aimed at the IPTV content that is multi-cast as part of BT TV service to the fibre street cabinet.

Comments

Posted by jroadley over 3 years ago
Come on SKY do the same.

Netflix rocks!
Posted by pcoventry76 over 3 years ago
They are also direct competition for Sky for on demand movies and stuff. SO I very much doubt it.
Posted by acpsd775 over 3 years ago
@pcoventry76 TBF i think there in more direct competition with VMs on demand than with sky, sky movies/movies on-demand/store has tons of new stuff only just off the pictures, where as Netflix have to wait a year or so to get them VM as far as i know also have to wait longer than sky to get access to them for OD, Dont get me wrong i think netflix is excellent value and usualy can wait a year to see things anyway if i wanted it quicker id rent off sky store or goto pics but i think it would also be a good idea for sky to do a partnership to allow access on the HD boxes
Posted by bingobill over 3 years ago
Ok I suppose, problem for me is that I would be tied to UK Netflix where as with the Netflix client on my Samsung TV I can with the help of a cheap SmartDNS service connect to any other country's Netflix including the USA.
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