BT may not have full fibre connectivity available to millions of homes, but with FTTH/FTTP available to order for some 100,000 premises demand and take-up of the service will be an important indicator of whether the market truly wants faster and faster broadband.
BT Infinity 4 is the catchy name for the 300 Mbps download and 20 Mbps upload full fibre to the premise service from BT Retail, which is believed to have a retail price of £50 per month. It joins BT Infinity 3 which is the 160 Mbps product that has been available for a while but can prove difficult to find if you go randomly hunting around the BT website.
This is not the fibre on demand service that many are waiting on, that is still in its early market deployment phase, but this is Fibre to the Premises (FTTP) service that is available in parts of some 50 exchange areas across the UK, such as Milton Keynes and Falmouth. Generally in those areas most people order the equivalent speed product that matches the price point of the FTTC services.
For those wondering what 300 Mbps means, if you were to watch this week's episode of Top Gear as a HD download (2.7GB) it would download fully in around 1 minute and 12 seconds.