The second quarter results for Virgin Media have been published and while the results make for positive reading if you are worrying about the UK broadband average speed. Looking at Virgin Media broadband specifically the main positive appears to be the increasing amount of people ordering or being upgraded to a faster product, the overall figures for broadband at Virgin Media actually decreased by 15,500 in the quarter. There footprint for cable products managed to increase by 10,100 premises passed in the last 12 months.
The breakdown is that the cable broadband service lost 3,500 customers, the rest being ADSL2+ customers in areas where Virgin Media has no cable services. The total number of broadband customers as of 30th June was 4,475,000 with 168,600 using the off-net ADSL service.
The proportion of customers on a 30 Mbps or faster product has increased from 58% to 64% and four out of ten new customers are signing up to a 60 Mbps or faster service. At the ultra-fast end of the scale half of the 100 Mbps customers have now been upgraded to 120 Mbps.