After some speculation on Monday that Virgin Media may have been about to add BT Sport to its cable TV packages, BT has issued a statement that confirms that no wholesale agreement has been reached yet.
"Following the large number of enquiries from Virgin Media customers and press speculation, we can confirm that we have not agreed a wholesale deal for BT Sport with Virgin Media. But we are open to doing it at the right price and talks continue. In the meantime, we have an excellent offer for Virgin customers who move to either BT TV or to satellite."BT statement on possibility of wholesale access to BT Sport by Virgin Media
Today is the last day Virgin Media cable customers will have access to ESPN if it was in their package line-up, the question now is whether the right price for BT can be shuffled around to be the right price for Virgin Media.
BT will of course not be worrying too much if when it looks at the numbers of new customers on its Infinity service a good number of them are arriving from Virgin Media. For those BT customers looking to commit to a new 12 month contract or have 12 months or more left to run on their contract and want access to BT Sports on their Sky satellite TV service or BT TV box, today is the last day that you can order BT Sport and get the HD upgrade for free. It is also the last day for the current batch of £40 and £60 Sainsbury vouchers for new signups to BT Broadband and Infinity.
"We’re always looking to bring the strongest selection of great value content to our customers and we’re talking to BT to see if they’d like to join our Premier League line-up."Virgin Media statement
Update 5pm We have added the above statement from Virgin Media on the BT Sport negotiations. It also appears that BT Sport is to have a special launch day by letting anyone who has Freeview, BT TV or Sky satellite TV watch the BT Sport channels on the opening night, Thursday 1st August. The BT Sport website will also have a selection of free content.