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Poll Results: How important is broadband to people?
Thursday 01 August 2013 10:45:26 by Andrew Ferguson

Broadband is now clearly a utility service and our recent poll which posed two questions on the importance of broadband has shown that broadband is a key factor when looking for property to rent or buy.

Poll Results: The importance of broadband availability and speed
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Over three quarters of people taking part in the poll elected to state that broadband availability and speed was an important factor, and once you combine those who said it was 'somewhat important' you have a whopping 94%. The poll results are based on a sample size of 1,150 responses.

Now while the visitors to thinkbroadband may be those for whom decent Internet access is more important compared to the average person on the Clapham omnibus, with all the changes in how we interact with the Government and its many tentacles moving to digital by default it is clear that even among those for whom the Internet is not a big part of their daily life, it will still need to be considered when moving home.

Poll Results: How many people check broadband availability and speed when renting or moving
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Our second question looked at whether people actually did anything to check speeds when moving, and 72% do, which is reassuring. The 20% who said not applicable will mainly represent those who have not moved property in the years since broadband has been a big thing. Alas tales of people moving to a street and only discovering later that speeds are poor still occur and while the pre-sales estimates are not perfect, we would urge people to check those and find out what speeds a current resident can achieve via a speed test.

The increased importance of broadband raises the serious issue of whether the 2 Mbps Universal Service Commitment is fit for purpose and the possibility that any further gap funding expenditure post 2015, should include a tougher obligation to help ensure that poorly served areas within a postcode do not slip between the statistical cracks.

Landlords and house builders need to pay attention, we are seeing some property rental listings include details about cable coverage, inclusive Wi-Fi and other broadband terms, but alongside the dimensions of shoe cupboard an indication of speed at the property is likely to prove attractive. The big property firms that are building large new estates like Kings Reach in Biggleswade also need to pay close attention and work better with people like Openreach, Virgin Media or another provider to ensure modern broadband options are available as soon as the first people move in. With the roll-out of superfast broadband, the gulf between those with good speeds and bad is the widest it has ever been and is getting wider.


Posted by JNeuhoff over 4 years ago
Big sites like still don't display any details about broadband availability.
Posted by camieabz over 4 years ago

Would you believe it anyway? No way would I believe a house seller before a demonstration of a speedtest.

"Come buy my house...superfast broadband" - Then you find its on a cab out-with the rollout when you move in.
Posted by camieabz over 4 years ago

Another thought. At my old property on ADSLmax, I got 6.5 Meg, but a neighbour got 4 Meg. Individual houses will have varying speeds, so it may reduce the attraction for those who are motivated by broadband as a reason for buying.

What we really need is for rightmove and other sites to post each house's line stats :p
Posted by Bob_s2 over 4 years ago
He poll though is not meaningful as it is not a realistic sample. It is polling only people that have a high interest in Broadband so is no surprise the figures come out high. If you polled estate agents you would find in most cases it does not figure in the buying decision at all. If it did Rightmove would be including that data
Posted by leexgx over 4 years ago
if the person is interested in speed they should already know how to check for it (samknows)

what i do agree is every single new estate and flats that are been made in warrington are not catering for virgin media at all when its basicly a full VM area, we are talking like buildings that are inline with the Main FTTN or repeater cab none of them can get virgin in that 30/200 buildings (not as important now due to FTTC coming very soon apart from the unlucky few that never get a FTTC cab)
Posted by leexgx over 4 years ago
only nitpick is Virgin and FTTC should be called Near fiber personally

main reason for Virgin for near fiber is the network tech they are using is not very reliable once everyone starts to hammer it due to its WiFi channel like setup but over coxa

BT FTTC is still limited based on distance from the cab but does not suffer from overloaded network like VM does as FTTC you get your own port so 20 users uploading cant trash every one els connection on FTTC (unless your on sky who like to max the 10gb links some times)

FTTP is the only real fiber
Posted by michaels_perry over 4 years ago
I tried to check the broadband on a development in Trowbridge, Wiltshire. The developers have been working there for the last five years and according to BT there is no fibre and ADSL is no better than 1 Mbps! It seems daft to me to develop a very large number of homes and not lay in fibre during the build of services.
Posted by leexgx over 4 years ago
most developments do not bother to check what speed they can get (all they see is we make £1-2m from selling all the houses there) nor do the people who move in until they get connected and have a 0.5-2mb connection and now they can't/limited to watch streaming services unless there on mobile data 3G
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