The battle for content subscriptions and in particular sport is real and truly heating up, and with BT Sport just days from broadcasting real live sport the madness can only get worse.
It appears that Sky is now offering a 'best price guarantee' to new and existing customers who phone them up to order a service, or extend their contract and are also Sky Sports customers. The guarantee claims that they will price match to ensure that the you get the best price for BT Sport and unlimited broadband (including line rental). The BT Sport subscription is separate and is £12/month for SD to non-BT customers, with a free 12 month boost to HD available for a day or two more.
"Price guarantee based on combined subscription cost for Sky Broadband Unlimited, Sky Talk Weekends, Sky Line Rental and BT Sport (purchased separately via BT- see bt.com/sport for info.) over length of contract (based on Sky pricing when taking the offer) and assumes Direct Debit payments only. Sky guarantees to beat any publicly advertised price for an equivalent package of products."Extract from Sky offer terms and conditions
The price comparison is based on the BT prices as of 26th July, so there is scope for BT to respond with its own offers, and by ordering over the phone, people may miss out on various online only offers, including the various vouchers and gift cards that run for limited time periods.