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Summer Special from BT as price war hots up
Saturday 15 June 2013 09:34:37 by Andrew Ferguson

The summer special from BT may be running for a short time not unlike the British summer itself, but the increased value of the Sainsbury Gift Cards may tempt some people.

On the ADSL2+ range, the gift card increased from £25 to £40 earlier this week, and for a short period (until the end of 24 June) it has increased in value to £50. For new BT customers signing up to BT Infinity the deal has improved even more, the previous offer was a £60 gift card but this has increased to £100 for the next 9 nine days.

Our broadband listings have seven of the current deals available from BT Retail, ranging from the entry level ADSL2+ 10GB usage allowance service for £10 per month (with 12 month contract), through to the unlimited Infinity 1 (up to 38 Mbps) service with a reduced price of £16/month for 3 months and a £100 Gift Card.

All the consumer side BT Broadband products qualify for free access to BT Sport using the web app, with BT TV customers also getting access to the channel on their YouView box.

For all the products taking voice line rental from BT is a requirement currently charged at £15.45 per month, or reduces to the equivalent of £11.75 per month if you pay annually in advance. The vouchers are only available to new BT customers, and must be claimed once the service is installed via www.vouchers.bt.com/offer/sainsburys.

Comments

Posted by zhango over 3 years ago
Small typo above - Annual line rental is now equivalent of £11.75/month
Posted by andrew (Favicon staff member) over 3 years ago
Typo fixed.

Posted by Pendlemac over 3 years ago
so 100 new signups to Infinity equals £100,000 in gift cards. Wonder how many cabinets you could upgrade for that?

I wish ISP's would spend the money on network upgrades or discounts for existing users rather than bribing people to join them!
Posted by Pendlemac over 3 years ago
Oops! Typo in my bit as well. Should, of course, say '1000 new signups'.
Posted by zyborg47 over 3 years ago
I agree with you Pendlema, but i also think alll this free voucher for this and free voucher for that is a tax fiddle.
Posted by jren207 over 3 years ago
While I agree that the money could be better used for cabinets, you have to actually have customers being connected to them. Some people don't have a clue about technology let alone what a cabinet is, so a shiny offer like this will attract people. Then once the customers are in there with their contracts, then perhaps that money can then be put into getting more of the country in a superfast state. I don't like gimmicks myself, but a lot of people do.
Posted by NetGuy over 3 years ago
Since when was it BT Retail (BT Broadband) directly funding cost of cabinets (Openreach) ? OK, some funds probably do get used, but this is the retail side trying to grow/ retain market share, given various alternative deals. ("retain share" = replace those who leave).
Posted by Bob_s2 over 3 years ago
BT chief Ian Livingston quits to become trade minister

an Livingston, the chief executive of BT, will step down in September to join the Government as trade and investment minister, it has been announced.
Posted by Bob_s2 over 3 years ago
In another twist BT have referred Sky to OFCOM complaining about the wholesale price of Sports rights
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