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Oops BT neglects to mention usage limit in advert
Wednesday 29 May 2013 12:29:58 by Andrew Ferguson

The ASA has upheld a complaint against a BT advert that was part of a direct mailing campaign. The advert was for its basic broadband and calls service with a promotional price of £5.25 per month for 18 months.

The complaint was that the mailing neglected to mention that the service offered only included a 10GB monthly usage allowance, though BT did try and say this was OK as the web page people were directed to or the sales agents they would call would point the limit out.

The ASA has said that a usage limit for broadband was material information it should be made clear in any advertising, thus the BT mailing was misleading.

What was interesting is the idea of the 'needs analysis' that BT agents were expected to carry out on the telephone with customers, the evidence from occassional postings on our forums raises some concerns, specifically as to what the BT agents consider is possible in 10GB sometimes does not match what we would call lite use. This usually arises when people get extra usage bills from watching catch-up TV, without realising that services like iPlayer can use 1GB per hour, and movies at higher quality settings can easily be 3 to 5GB each.


Posted by dogbark over 3 years ago
Oops, BT neglects to mention price hike:
The cheapest way to get BT line rental

With Line Rental Saver you pay your home telephone line rental for the whole year in one card payment of £129 (£141 for customers buying from 1st June 2013) – giving you the best price for your landline phone.
Posted by tommy45 over 3 years ago
Yeah a sneaky price increase, with no proper info regarding the increase on their web site, £141.00 robbing gits
Posted by vicdupreez over 3 years ago
So glad I left :D I have been away from BT since October and I have NOT missed their monthly fee for having a line that only did broadband.
Posted by drteeth over 3 years ago
It's FILMS and not MOVIES please.
Posted by francisuk20 over 3 years ago
who uses 10GB per monthly usage.
Posted by tayafa over 3 years ago
Yes agree with francisuk20 my usage is over 20+ GB hr!
Posted by Jaunty010 over 3 years ago
BT also do not make clear in their documentation, or on-line, that, for the purpose of levying a penalty charge for having exceeded the 10Gb limit a second time, any over-useage is measured from the start of the very first contract, irrespective of any new contracts that you may have entered into, as any new contractual variations are deemed to relate to the tariff only and do not create a new contract for BB service.
Posted by BTfanboy over 3 years ago
Where is the BT propaganda drone gmann?
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