BT Retail appears to have revamped its traffic management regime, with Unlimited Broadband, Unlimited Broadband Extra, Unlimited BT Infinity 1, Unlimited BT Infinity 2, BT Total Broadband Option 3 only having generic overall traffic management applied at peak times, where as products with usage limits still have in place specific traffic management targeted at peer to peer protocols in addition to the overall traffic management. (The relaxation on Total Broadband Option 3 only applies to new customers as of 1st February).
The traffic management policies can be found in the BT customer help pages and with the wide range of products available both old and new we urge customers to check to ensure what the situation is with their current product.
The totally unlimited products now carry the footnote 'All our unlimited broadband packages are now totally unlimited so you can download as much as you like and we won't slow you down, unlike some of our competitors'. The changes in advertising rules back in 2012 created two tiers of unlimited where you can have unlimited with some restrictions and truly unlimited services. This latest product revamp from BT Retail looks like an attempt to ensure it does not lose market share to Sky who heavily promote the unlimited nature on some of their broadband products. It also follows on from Plusnet launching their own unlimited services and we believe this is a factor of the growing footprint of the BT Wholesale WBC network which is significantly cheaper in terms of bandwidth than the 13 year old IPStream network.