Perhaps the most common public comment when everyone saw the EE 4G tariff details back in 2012 was that people would stay with the various 3G and 3.5G services they had already, particularly with those users on unlimited tariffs.
The BBC is covering news that EE is to offer a new tariff for its 4G services, but as of 11am (23rd January 2013) the EE website is still offering the old prices of £36 for 0.5GB, and £46 only gets you 3GB a month, which is a lot more than the new prices which are a basic service at £31 a month and 20GB for £46 (or £41 depending on source) a month.
Hopefully EE will update the pricing on its website shortly, but based on what people are reporting on our forums, the whole transformation from T-Mobile and Orange into EE is proving a complex and confusing affair. You can start your product research journey on one website before moving to another, and emails and billing appear to be come from a mixture of names.
If EE is to offer a 20GB product for £46 that would be a significant saving on its previous top tariff that was £56 a month for 8GB, and also makes it more attractive to those people who use their mobile connection as their primary Internet access. Whether the changes are due to public calls for better allowances or a reaction to a public that is still cutting back on spending is unclear, we suspect a mixture of both as people chase bargains even more than usual at the start of a New Year.
Update 1pm: ITProPortal has some more detail, and it appears the pricing may just be part of a number of time limited promotions rather than across the board reductions, for example the 20GB tariff is available for £41 per month if bought before 28th February. By leaving the standard product prices untouched, EE neatly sidesteps calls to lower all subscribers prices, but this could provoke a backlash of promotions become so common only the unlucky end up paying the standard price.
The bidding for the rest of the 4G spectrum is now officially underway, but with the outcome unknown it looks unlikely that the price cuts would be pre-emptive unless EE has somehow gained knowledge of what the other operators are planning tariff wise.