The big unknown this morning with the Everything Everywhere 4G pricing, was how much handsets would cost, and with an update from TechCrunch we now know.
The popular Samsung Galaxy S3 LTE model, will vary from £149.99 to £29.99 on the 24 month contracts, while the iPhone 5 64GB would cost £379.99 down to £139.99 on the most expensive tariff.
Gizmodo also spotted a very useful infographic on the @EE twitter account that shows suggestions for which package you should be using based on what you intend to do while using the 4G connection. The suggestion is that those wanting to stream content to their handset they will ideally need the 8GB package at a whopping £56 a month.
The infographic is somewhat generous with what you can do with the basic 500MB allowance. It claims this is enough to visit 1,500 content rich sites, which works out at 330KB per site, and when our basic home page weighs in at 500KB and we are a long way from being a media heavy site, one of our review pages which is more representative of picture based site weighs in at 1MB and that is viewing just thumbnail images, a single image that displays full screen on a modern phone can easily be 500KB in size.
So far from EE being future looking, the new 4G launch feels more like a re-packaging of what the average person does, not the aspirational purchaser who is likely to set trends by buying the best phones and making the most of the new network. Which raises the question, why bother to upgrade to 4G if you are only going to use it for email?
Dare we ask, what is the point of the 4G auction if the cost of service means an elite minority are the only ones who can afford to use the services?
EE have taken full advantage of their monopoly on 4G and royally messed it up for themselves. They had the perfect opportunity to set the benchmark for 4G and go head to head with Three to become the true network for data. Unfortunately they have decided not to and slap unrealistic data limits on users whilst charging them a huge premium for the privilege. When you factor in the cost of the handsets you would have to be mad to sign up with them. I for one will be sticking to Three with their One Plan, which is far superior.