TalkTalk has been running an Active Choice system for six months now, their system operates at the network level and allows customers to decide whether to activate the controls.
To date of new customers to their service, one in three are choosing to activate the HomeSafe parental controls (broadly in line with percentage of households that have children). Previous releases by TalkTalk on the controls have highlighted that it is not pornography that appears at the top of the blocked list, but sites related to suicide and self-harm.
With the Governments own consultation into parental controls and whether to implement one of several options that providers will be required to offer closing today, TalkTalk has carried out its own survey in conjunction with YouGov of 2010 adults.
- 37% of UK adults with children in the household think that active choice – where customers are asked when they sign up to broadband if they want their internet to be filtered or not – is the system that should be applied as standard to best protect children online.
- A further 30% said their internet service should only be filtered if they ask for it.
- Just 22% thought that default filtering of harmful content, such as pornography, is the best system, where the internet is filtered unless they ask for it not to be. That means that close to 80% of parents surveyed rejected default filtering.Summary of results from TalkTalk survey
Looking at the results, it seems that of the parents surveyed only 22% believe that default filtering of harmful content is the best system to implement. Which is a surprisingly low figure, and suggests that if the Government were to force a default filtering network based filtering on all Internet connections it would be highly unpopular.
The four largest broadband providers have agreed to offer an Active Choice system, to date TalkTalk is the only one with an active system, and likely to be the only one with a network based filter.
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