Demand for new products always requires some stimulation no matter what the market or product. Openreach has been doing that for its FTTC and FTTP products with several promotions on installation fees.
The FTTC service from 1st April has had an offer running where the broadband providers only have to pay £30+VAT for each install if installed at the same time as a telephone line (simultaneous provide). What the service provider charges the retail customer will of course vary, but with a reduction of £50 compared to normal most will pass on a good saving. As of 1st October Openreach is planning to extend this offer until 30th November 2012, but is imposing a geographic limitation on the exchanges where the offer will be valid. There are 379 exchange areas covered by the new offer, ranging from Accrington to Wythenshawe via Golders Green.
Full fibre (FTTP) areas have benefited from the £30+VAT install offer which is set to run out 30th September 2012, though there was an additional promotion where the first 750 customers connected by an Openreach customer (e.g. BT Wholesale, TalkTalk and Sky) to GEA FTTP (Brownfield) sites had a free install. FTTP does not appear to benefit from the extended offer.
The changes to the offer are subject to Ofcom approval, which was sought as of 22nd August 2012. As for why the geographic restrictions, one can only guess that these are areas where take-up is lower than expected, and Openreach is keen to drive take-up.