UK Broadband who were behind the first commercial deployment of 4G LTE in the UK (May 2012) is providing the service behind the launch of Diamond Net Broadband in North Lincolnshire. The service has been tested in 100 homes prior to its launch, and the up to 50 Mbps service will be available to residents initially in the Market Hill area of Scunthorpe, expanding to other areas in the future.
North Lincolnshire Homes who are a housing association with 10,000 homes in the area, is behind the service, with its tenants able to subscribe to the new service for a reduced monthly fee of £13.99 (free installation and a 3 month contract). Businesses and other people in the area can subscribe with consumer services costing between £19.99 and £29.99 a month (24 month contracts have free installation, otherwise it costs £49.99). Business packages range from £35 a month up to £120.
The service relies on a small roof mounted dish, which transmits and receives the data from a centrally located mast. By not requiring a telephone line, the cost of the service is reduced, and the three month contract should allow tenants to use the service without worrying about an excessively long commitment.