O2 has got its free outdoor WiFi running across the most popular parts of Central London in time for the spectacle which is London 2012. Unlike the free WiFi on London Underground provided by Virgin Media the O2 WiFi service in these areas will remain free even after the close of the Olympics and Paralympics on 9th September.
The service is available to everyone, no matter who their mobile or broadband provider is and covers High Street Kensington, Exhibition Road (V&A and Natural History Museums), Trafalgar Square, Leicester Square, Oxford Street (between Marble Arch and Oxford Circus), Regent Street, Piccadilly and Parliament Square.
Registering for access to the service will be a one time affair, with the network remembering your device in a similar fashion to other free WiFi networks. O2 hope to fund the free service through advertising, most likely on the landing page shown when your mobile device connects to their network for the first time on each visit.