Broadband means different things to different people, many are simply happy to be able to send the odd email, buy their insurance and save money from the discounts for various services via online billing. The Guardian in an article that suggests rural Yorkshire is at the front of a 'digital spring' has a very different example.
KC in Hull area has a fairly small footprint compared to what BT administers, but the work they are undertaking is perhaps an example of what can be done when looking at local authority sized areas. KC already meets the 2 Mbps Universal Service Commitment by removing all the slow and not-spots from their telephone network coverage area, and is also rapidly rolling out both full fibre and partial fibre services to some 15,000 homes and businesses.
Bell Truck Services in Woodmansey (which looking at the area on our maps.thinkbroadband.com shows people starting to report speeds well in excess of what is capable on ADSL2+ and one user managing over 200 Mbps) has found a novel use. Helping to guide its fleet of trucks through villages on their way to and from vehicle recoveries. Google StreetView along with information on a trucks position allows someone back at the office to check out a route, and help drivers avoid the mortal sin of getting stuck in a small village centre.
One major benefit of a full fibre solution is highlighted since apparently the business used to have problems during storms, a well known problem with ADSL, and one that will also affect the VDSL2 (partial fibre services).
No solid commitment has been made by KC to roll-out fibre across its whole network, a review is expected in November once feedback from the initial 15,000 homes has been shared with investors. Hopefully demand will show that there is a good reason to continue the roll-out to cover the 250,000 properties served by KC.