A small change appears to have taken place with the traffic management policies on O2. The Works which is their premium service, has had the amount of management on it relaxed, if an update to the companies traffic management pages are correct.
The change is that restrictions on peer to peer protocols has been removed, the Key Facts Indicator reflects the change also, and indicates that traffic management may still be used 'for people who use much more than a normal household could possibly use. The kind of amount you could only use with lots of computers eating up data almost constantly.'
O2 has faced stiff competition from Sky, who if they continue to grow at the pace they have been, will be larger than TalkTalk in a few months. A more liberal traffic management policy may help to retain or attract new customers, but only if the premium pricing is seen to offer a premium service.