Openreach is keen to drive take-up in areas where it has full fibre (Fibre to the Premises) available, and while many will focus on the fastest services, these are also the most expensive. The Generic Ethernet Access 80/20 product which was recently launched in FTTC areas, is also available on FTTP, the advantage being that the connection speed is guaranteed.
The standard price from Openreach for the 80 Mbps download, 20 Mbps upload service is £18.34+VAT per month, an offer starts on 11th June that will see this reduce to £8.95+VAT per month, and the £80 activation fee is also reduced to £60. There are many other price elements to be added, but it means the FTTP service will be the same price as the FTTC service for the duration of the offer.
So far the full fibre service with its limited footprint has seen limited adoption from retail providers, hopefully the rash of lower priced deals will see more providers offering it as an option.
Full fibre connections are the future, and even Openreach appears to recognise this with its fibre only exchange trial. It took some years for majority of the BT board and management to accept first generation broadband, and the cycle of caution is repeating itself. Even the alt-net arena is following the same cycle, just rather than copper fed wi-fi hotspots, the alt-nets are embarking on more fibre rich deployments.