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Music streaming comes of age as it gets an Official Streaming Chart
Thursday 10 May 2012 19:36:29 by Andrew Ferguson

Digital downloads have decimated the old single market, and this was reflected by the integration of downloads into the singles chart some years ago. Now a new chart is to be launched, the Official Streaming Chart.

This chart of the top 100 streamed music tracks will include streams played on Spotify, Deezer, Napster, We7 and Zune. Tracks need to be streamed for at least 30 seconds to be included.

The market for streamed music accounts for some 2.6 billion streams delivered in the UK last year, generating £35 million for record labels in 2011.

"This is a true coming-of-age moment for music streaming in the UK. Services such as Spotify, Deezer, Napster and We7 have been building their audiences over the past few years and are now delivering millions of audio streams every week to hundreds of thousands of music fans. For the first time, from next week, we will have transparency on exactly what they are listening to on these new services."

Official Charts Company managing director Martin Talbot

One of the attractions for listening to streamed music, particularly services which let you select a genre is that you can avoid the banter from the DJ.

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