Removing the two day wait, and allowing people to watch a movie or series at a time of their own choosing was always going to prove popular. How popular is a suprise though, within months of the launch of LOVEFilm Instant the company is saying that streaming has overtaken the physical delivery of discs in terms of the number of views.
There is no breakdown on what people are viewing, but based on our experience a lot of this increased usage is based around people watching a complete series in a single evening or two.
LOVEFiLM Instant is available for £4.99 per month, but XBox Live Gold customers currently should have an offer appearing on their dashboard, which gives six months streaming for a single £9.98 fee, reverting to the standard £4.99 in month seven.
With the new NOW TV launching in the summer, it looks like an interesting year for on-demand TV content, Netflix has the better quality streaming, but its catalogue appears fairly static, LOVEFiLM streams at a lower bitrate, but has more content available. Where NOW TV will fit in is the big unknown.
staff member)
about 1 year ago
Shame LoveFilm is not in HD. The picture quantity of NetFlix is very impressive once it ramps up to it's highest quality "X-High/HD".
I wonder what Google TV is going to do. Why do we need middle men like Netflix, LoveFilm, NowTV? Why dont the studios & TV networks just have an "app" on your set-top box. I think thats what Google is trying to do with its Android based product.