Eleven months ago Virgin Media had its 100 Mbps service available to only one million of the homes its network passes, this figure has now increased to ten million. The roll-out is also on course to complete this Spring, rather than as previously expected in the Summer of 2012. The latest parts of the UK to get access to the service are Bromley, Dundee, Norton Hawkfield and Staverton.
The completion of the roll-out is significant as it will mean 100 Mbps is available to half of UK homes, this should improve the UK's standing in the various league tables. Though the fact that the slower and cheaper products are still available and the majority of Virgin Media's customers opt for the cheaper products mean that tables based around speed tests will not accurately reflect what is available.
Virgin Media is not standing still, and the speed upgrades along with network capacity investment announced in January 2012 will help to boost the average speed on their network, and that of the UK.
The various press releases about speed upgrades, and faster fibre options from Openreach could be seen as a broadband war, and at times there does appear to be tit for tat style releases appearing. While two large groups with shareholders are never going to see eye to eye on many things, we hope the drive for headlines will not be at the expense of the quality of service delivered to customers.