The Sky Anytime+ service which offers a library of on-demand content from Sky and other partner channels available over unbundled Sky broadband connections is expanding. The expansion includes new agreements with the BBC and ITV to include ITV Player and BBC iPlayer content, more importantly the restriction that the service was only available to customers with a Sky LLU broadband connection is to be removed, allowing Sky TV customers to access Anytime+ from any broadband service of sufficient speed.
The access restriction will be removed by Easter 2012, and other than increasing the amount of data you consume on your broadband service will carry no other costs. The amount of content available though will depend on what Sky TV package you subscribe to, for example movies are only present if you subscribe to Sky Movies 1 and 2.
There have been signs that this change was likely to happen, as people with two broadband connections at home, one via Sky and one with another provider have found that once the Sky Anytime+ service was activated on their compatible Sky set-top box that even on the non-Sky broadband service the content still worked. It is possible now to connect the newer Sky+HD boxes to your broadband router via the ethernet connector, and they will acquire an IP address, all that is needed is for Sky to enable Anytime+ on the device.
Many had thought that the Sky Anytime+ IPTV service was intended to make the Sky TV/phone/broadband bundles more compelling, but it seems Sky is happy open the service up. With the arrival of Netflix in the UK the landscape for IPTV is changing, the marketing efforts of both LoveFilm and Netflix stand to eat into the amount people are willing to pay Sky every month.