Virgin Media is still on target to meet its coverage target of the Virgin 100 Mbps service being available to the complete cable network by the middle of 2012, representing roughly half of UK households.
The latest areas to have the 100 Mbps service available are Harborne (Birmingham), Lincoln, Seven Kings (Greater London) and Solihull (full rollout information (pdf)).
With the latest BT and Virgin Media figures to compare it is interesting to see that both providers had around 50% of new connections signing up to their faster tiers of service, i.e. 30 Mbps or faster for Virgin Media and BT Infinity product for BT Retail.
This competition is going to increase as firms chase to get customers onto their premium products and we urge providers to avoid superlative laden advertising that makes it ever harder for the consumer to understand what is actually on offer. We are already in the position where 'fibre-optic networks' that are not totally fibre based are marketed, and it is not unusual for consumers to wonder why there is all this talk of new fibre networks when they think they have fibre all the way into their home already.