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IPTV predicted to treble in Europe by 2020
Wednesday 28 September 2011 14:25:32 by John Hunt

There will be over 160 million broadband subscribers in Europe by 2020 according to analysis from Point Topic. The company have studied how they expect broadband numbers to grow and have also looked at IPTV growth. They expect adoption to treble by 2020 with one in three broadband subscribers opting for an IPTV service and France are expected to be the leading country of the 27 European nations.

IPTV Subscribers in Europe by 2020

IPTV Subscribers in Europe by 2020, source: Point Topic

"The success of IPTV in France compared to other countries in Europe and worldwide can’t be attributed to a single reason. A number of conditions exist which has made the diffusion of IPTV through the market much easier and quicker than in others, perhaps the main driver has been competition.

France, with Free Internet as a good example, has much clearer and more transparent tariffs for IPTV and that has not only earned the consumers trust but allowed them to align the value they derive from the services with the amount they pay. It's a simple equation but not the natural approach we've become used to from operators. Often the price isn’t obvious for each bundle constituent, and there are a number of reasons for this, but the end result is that the consumer resists purchase far more than they might if they felt they had better information."

Oliver Johnson, (CEO) Point Topic

France have a much higher proportion of IPTV customers compared with the UK due to how TV is delivered in the different countries. The UK for example has favoured a satellite / cable network infrastructure which has reduced IPTV deployments, although with the advent of next-generation broadband based on fibre-to-the-home (FTTH) and fibre-to-the-cabinet (FTTC) we are likely to see some shift with the adoption of services like BT Vision and YouView.

Comments

Posted by cyberdoyle over 5 years ago
Too right, once the cabinets get going it will take off. Its a shame a third of the country won't be able to stream very well, and for those poor folk on satellite the data transfer will deter them doing it much...
... a big digital divide is now opening up. even wider than the last as the death throes of copper start. The only solution is going to be fibre to the home, and IPTV may be the thing that proves it.
Posted by GMAN99 over 5 years ago
If there is a divide opening up JFDI as you always say, don't wait for others to do it, do it yourself!
Posted by timmay over 5 years ago
This is misleading. Sky Anytime+, Sky player on xbox, Freesat has iPlayer and ITV player and surely VM's TV offerings are IP based. There must be more using IPTV services in the UK.
Posted by andrew (Favicon staff member) over 5 years ago
VM main cable channels are not IP based, there is a VoD 10Mbps channel though, that is I think.

Other countries have catch-up TV, so if not included equally then comparisons are fair.
Posted by andrew (Favicon staff member) over 5 years ago
@cyberdoyle - another article under 0.5 million FTTH/B in Germany, so the fibre to home is needed for IPTV argument is not neccessarily correct.

Also in France nothing like 18m+ fibre connections.
Posted by cyberdoyle over 5 years ago
Gman99, we're trying to. www.b4rn.org.uk (and don't start criticising until you have read the whole business plan btw)
Andrew, we know virgin can do it. we know if you are close to cabinets you can do it. We also know many will never be able to do it, and with an 8gig cap on data transfer those on the faster satellites won't be able to afford to do it. Like I said, its a digital divide opening up. Get fibre to the rural areas, and the towns will soon catch up. Otherwise we stay divided.
Posted by Somerset over 5 years ago
cd - Many in rural areas have speeds suitable for IPTV.
Posted by GMAN99 over 5 years ago
Not critical CD, funding will be hard
Posted by andrew (Favicon staff member) over 5 years ago
Fibre is being deployed to Hambleton, but with a 25GB monthly allowance, better than satellite but only hitting the average Virgin Media usage level.

So fibre alone is obviously not the only answer
Posted by cyberdoyle over 5 years ago
fibre is not the only answer in urban areas, people next to cabinets will manage fine for a few years longer.
fibre is the only answer for really rural areas, and new rural networks would quickly grow, and the competition will make the incumbent shape up and stop sweating the copper.
Posted by GMAN99 over 5 years ago
What competition though barely anything has started or getting off the ground. Plus why would competitors go into these areas when its cost prohibitive as it is now, why would they lay out that expense at a later date when a network (Hambleton) etc is already in place?

How many times, its not about sweating the copper its about people not wanting to pay the true cost of FTTH, I take it you've seen the Hambleton costs?
Posted by Somerset over 5 years ago
Hambleton - £1200 installation - a residential product offers 50meg broadband with a 5M upload speed and 25GB usage allowance for £50 per month on a 12 month contract. And easy installation along 2 roads with verges, BT providing the link.
Posted by Somerset over 5 years ago
It's gone very quiet...

B4RN, in theory a good scheme, only has 354 today out of the 662 needed to get it going. And needs £1.6m to start...
Posted by AspieMum over 5 years ago
I wonder how many people will be left behind in the broadband slow lane when it gets to the point companies assume you have the option of a decent broadband and design all their services accordingly. So many of these new services require it and once they have been around a while will people assume you have them? Where does that leave those left in the slow lane?
Posted by chrysalis over 5 years ago
if iptv does triple then uk isp's are in serious trouble as they have underinvested in backhaul.
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